34th Street Shoe Story

I love shoes. It’s not a secret. I’m not afraid to declare my love. I’ll shout it from the rooftops.

Some people might refer to my love as an unhealthy addiction. This is just negativity.

I don’t like to use such mean terminology for such a beautiful, um, sport. Yes, that’s right, I said sport.

Sport you ask? How can a shoe collection be a sport? Well, maybe the actual collection can’t be, but the shopping part? Sport. For sure, sport.

I know. I just participated in a sporting event at DSW‘s preview opening of their Flagship store in NYC.

My shoe team consisted of me and Liz. We arrived early thinking we’d have time to eat and prepare for the race. We were wrong.

Apparently we had to line up. A line? Damn. We had some stiff competition. We were starting to get nervous.

We had to focus. Wedges and heels. That’s what we were here for. Wedges and heels. Find our size, grab the box and go.

The line began to move, they took our tickets and we were in. WE WERE IN. I was ready to hit the aisles.

We hit the escalator and as we neared the top and rounded the corner it was like the sun was shining down on us.

I started to run to the right when ooooh to my left cake pops and Perrier. Oh My God they have Cake Pops!

A distraction. They threw in a distraction. Focus. I needed to focus. I was here on a mission. I forged ahead. Wait. I stepped back.

I grabbed a pop and got back on track. I headed down the aisle and my eye settled on a shoe when there it was. The Champagne Tray.

It was like an obstacle course. Every time you tried to get to the shoe you had to overcome the rope bridge or the giant wall.

Aisle after aisle of shoe. We didn’t know where to start. And those crowds. Each time we thought we had it conquered we were told there was another floor. And there went that Champagne Tray again.

The D.J. was playing, people were laughing, we were dancing and grabbing shoes at the same time.

Yes, it is possible to dance and try on shoes at the same time. We are professionals in our sport.

Our pile was growing. We had some decisions to make. Go with the Steve Madden or go with the cork? Take the red patent leather or green peep toe?

Several times during the event we switched shoes. Each time we thought we had our final choice we’d spot a new looker from afar and sprint. We had to get our shoe before anyone else did.

At one point the crowd started to go wild. We didn’t know what was happening. Were there more shoes? More cake pops? More Champagne? (Yes, Champagne must always be capitalized. It’s an important part to any story).

Nope. None of these. It was an appearance by shoe man himself, Steve Madden. Now, I can appreciate a good shoe designer. I love the work they do. But hey, I was here to buy the shoes.

These fellow shoe athletes actually lined up, yes, lined up, to meet Steve Madden. They left their posts by the boxes. This was our opportunity. This meant more aisle time for us. The rows thinned out. We picked our newly empty location and revelled in the freedom. It was ours to enjoy. Thanks Ladies.

Then it was time to relax. The main event was over. We had completed our activity and had won. Big time. I’m talking gold medal here. We could fully enjoy the festivities. Goody bags, t-shirts, quadruple points for luxe members. We had earned our rewards.

Now let’s go find that Champagne Tray.

To find out more about the new flagship store visit:

https://www.dsw.com

Please visit my other website at:

http://redismynaturalcolor.blogspot.com/

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